What is the altimeter digital transformation? You can have more awareness of this topic. If you want to understand more information, read this study.

What is the Altimeter Digital Transformation?

The altimeter digital transformation is the ability to turn data into knowledge. Also, to connect with customers in a more innovative and meaningful way.

Think about your business. If your business is based on a product or a service, what kind of data do you have about your customers? A lot of companies have a lot of data about their customers.

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The data can come from different areas:

  • customer service calls,
  • web analytics,
  • marketing campaigns,
  • social networks, etc.

What is the NPS? 

The NPS is a way to measure how likely a customer is to recommend a service or a product to a friend. To do this, customers are asked a simple question: “How likely is it that you would recommend our company/product/service to a friend or colleague?”.

Now, based on this question, people can be placed in 3 groups:

  • Promoters (score 9-10): They usually like the product and they like the company. They are likely to convince others to buy the same product. 
  • Promoters (score 9-10): They usually like the product and they like the company. They are likely to convince others to buy the same product. 
  • Detractors (score 1-6): They don’t like it at all. They are likely to spread bad experiences. 


There are a lot of benefits of using data to identify problems and create innovative solutions:

  • Reduce costs. If you use data, you can uncover new opportunities or solve problems that you didn’t even know existed.
  • Improve customer experience. You can create value for your customers and increase sales by using tools, such as the NPS.
  • Create new business models. Data can be with other sources of information to create new business models.
  • Improve operations. Data can improve different parts of your business like supply chain, logistics, operations, and more.
  • Reduce risk. Use data so you can reduce the number of mistakes that you make in your business.
  • Create new products and services. Use data to find opportunities. If you find a problem, then you can develop a product or service that solves that problem.
  • Improve decision-making. Data is important for decision-making. Now you will be able to make more informed decisions. 

What is the Digital Business Transformation? 

Digital business transformation is the ability of your business to create digital value for customers. It’s how your company creates and delivers value to customers through the Internet and other digital channels. 

The digital business transformation has four main pillars: 

  • The customer experience. The customer experience is the ability to connect with customers in a faster and cheaper way. In this case, companies can create value for their customers and differentiate themselves from the competition.
  • What customers want. This pillar is about understanding what your customers want and responding to their needs quickly and efficiently.
  • What competitors are doing. Understanding what your competitors are doing and how they are creating value for customers is very important. Now you can use the data that you have about them to improve your business.
  • What data can do for you? This pillar is related to the ability of your business to use data to create new products and services, improve decisions and reduce costs. 


If you have a business, you have a lot of data about your customers. This data can help you improve your business by increasing sales, reducing costs, and improving customer satisfaction

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